Bad News is Good News?

Or so Mayor Nagin would like to have it. In a poor attempt at political sophistry, Mr. Nagin tries to spin murder into a good thing for the City. He says all the press coverage about the City's over-active murder industry is a "two-edged sword." He worries only "somewhat" that the murder rate is hurting the economy because, he reasons, all the negative press at least gets the "New Orleans brand out there." If the "brand" is "murder capital," then I suspect tourists and consumers would rather not buy. (Check out this "ad.") Can we get a refund on votes for Mayor?